Have you ever thought about whether a Porsche driver can repair cars better than a Dacia driver? Or about what kind of shoes a shoemaker actually wears? Or whether a star chef also goes to McDonald's? Three different thoughts, but they all have the same core. As an IT service provider, you deal with the optimization of processes on a daily basis. They try to solve individual use cases with modern and efficient technical means.

Digital strategies change companies from the hunted into the hunter. They merge business and IT. But they are only successful if they are understood and shaped by the people in the company.

"Passion meets Innovation" - Our 44th Trivadis TechEvent TechEvent will take place in Regensdorf near Zurich, Switzerland, on September 15. One of the largest IT events in the German-speaking countries, it will bring together high-profile guest speakers and an expected 500 IT experts. The renowned British innovation researcher and author Nigel Barlow agreed to give the keynote. We asked him about his thoughts on innovation and digital transformation, and why it pays off to give technology a "human face":

In the age of digitalization, data protection and security are becoming even more important than they had already been before. According to a recent Accenture study among 2,000 IT security professionals in 15 countries, protecting customer data and ensuring operation are the central goals of the IT security strategy. Still, one in three cyber attacks is successful, finds the study. With 81 percent of respondents who are responsible for IT security stating that they feel well equipped to thwart attacks, some questions come up: Do experts feel too safe handling sensitive data? Are they protected at all against dangers from the web in digitalization projects? Which security and data protection aspects should be taken into account for these projects?