Around two-thirds of companies in the Germany/Austria/Switzerland region have no holistic digitalisation strategy. This is the main finding of the 4 digital study (in German) published (in German) for the 2017 Hamburg IT Strategy Days by Oliver Wyman Management Consulting. Around 300 managers in German, Austrian and Swiss companies were interviewed regarding the status of digitalisation in their own companies. Only 10% of the interviewees felt themselves well equipped to handle the digital transformation. What can companies do to make themselves fit for the digital future? What must they take into account in their digitalisation strategy?