Why are businesses reluctant to use the public cloud? Concerns over security are a particularly crucial factor: For instance, businesses may worry that third parties could gain unauthorised access to sensitive corporate data. They may also feel unsure about legal issues or doubt whether a public cloud can be integrated into existing solutions.

The continuation of the conversation between Bauer Sepp and Primo Amrein, Cloud Lead at Microsoft Switzerland - about his fascination with the cloud, the key to success for companies and the state of the nation.

Farmer Sepp has grilled Primo Amrein, Cloud Lead at Microsoft Switzerland – on the future of the Microsoft Cloud, Microsoft's contribution to a smarter life and the freedom above the clouds. Watch the video here.

It’s only a matter of time for when most companies will move to using the cloud – if they aren’t already doing so. In all the euphoria of that step, it’s easy to forget that there are numerous different stumbling blocks that can cause cloud plans to go awry.