Digitalisation: The three-phase strategy

Around two-thirds of companies in the Germany/Austria/Switzerland region have no holistic digitalisation strategy. This is the main finding of the 4 digital study (in German) published (in German) for the 2017 Hamburg IT Strategy Days by Oliver Wyman Management Consulting. Around 300 managers in German, Austrian and Swiss companies were interviewed regarding the status of digitalisation in their own companies. Only 10% of the interviewees felt themselves well equipped to handle the digital transformation. What can companies do to make themselves fit for the digital future? What must they take into account in their digitalisation strategy?

Martin Luckow, Senior Solution Manager Application Management, comments:

Martin_Luckow.jpg"Many companies are not set up to handle the digital transformation as well as widely assumed. In addition, the digitalisation possibilities vary widely from industry to industry and depend on technologies that are continually evolving. One thing is however certain – almost all of the business models, the processes and their support by IT must first be tested in depth.”


There's no use rushing into things

The digital transformation is a strategic process and must not be rushed into, because the evolution of an organisation into a modern digital company takes place on differing levels and is iterative. One cannot simply "decide" on the digital transformation one day and experience it in operation on the next.


The three phases of a digitalisation strategy: Taking stock, analysing potential and formulating the digital vision

A digitalisation strategy forms the basis for digital realignment. The first phase involves taking stock. In this step, the company creates an overview of where it currently is and in which direction it could or should develop. Once the status quo is known, the second step is about realising the digital potential. Depending on company size, digitalisation can involve several hundred individual processes. However, the top 25 end-to-end processes alone are often responsible for half of the operational costs, and these in their turn are almost always essential to ongoing customer satisfaction. It is exactly these processes that must be identified and examined in order to create added value through digitalisation. Based on the results of taking stock and analysis of potential, the third phase deals with the formulation of the digital vision and the creation of a roadmap for the actual implementation.

triCast the Trivadis Webinar

Overcoming the silo mentality

Comprehensive digitalisation must not take place in the form of isolated digitalisation projects planned independently of one another. Its full potential can only be realised by not calling a halt at the boundaries of divisions, specialist departments or process functions – the silo mentality must be banished. Networked communication, a digitalisation-friendly company culture and cross-departmental thinking are therefore essential prerequisites for a successful digital transformation."

New Call-to-action

Webcast on the topic "Digitalisation projects: Preparation, planning, implementation"

On Tuesday 09.05.2017, Trivadis will hold a webcast from 16.00 to 17.00 hrs on the topic of "Digitalisation projects: Preparation, planning, implementation" In it, we shall explain the phases of the digital transformation and give tips on what aspects in each phase of the road towards the digital company must be taken into account. Further information as well as the registration form for the webcast are available (in German) here.

More Information


Picture Source: Pixabay/PIRO4D

Topics: Digital Business Transformation Comment